2.9 C
New York
December 7, 2019
Business Life Style Virtual Reality

The World’s Highest-Paid Hip-Hop Acts 2018

The World's Highest-Paid Hip-Hop Acts 2018

Due to Forbes

Months-long tours and endorsement deals with companies such as Sprite and Hennessy enabled the highest-earning hip-hop artists on our annual list to bring in an average $44 million over the past year. Some of them also have acquired lucrative equity stakes, including Nas, 44, who makes the list for the first time a quarter-century after releasing his debut album. A few years back, Nas kindled a friendship with venture capitalist Ben Horowitz at a dinner party and has since snagged stakes in Silicon Valley darlings (Lyft, Coinbase) and online media (Genius, Mass Appeal).

His interest in these startups is only natural, he says. “[Hip-hop artists] are always advancing technology—from one turntable to two turntables and a fader.” He has already enjoyed some exits, including the reported $1.1 billion sale of doorbell startup Ring to Amazon in February. “There wasn’t a time when [rappers] didn’t think about investing. It just so happens that the world is opening up.”

Nas pulled in a career best $35 million in all, but that’s only good for No. 6 on the list—this year’s king of hip-hop cash is his former rival, Jay-Z, who returns to the top spot with a staggering $76.5 million haul. The multifaceted mogul hit the road in support of his album 4:44 after welcoming twins with wife, Beyoncé, in 2017. This year he’s kicking it up a notch with the launch of Everything Is Love, the couple’s first joint album, and a stadium tour, On The Run II.

After topping our list three years in a row, Diddy slips to the second spot with $64 million but still makes bank thanks largely to a beverage empire that includes Ciroc vodka, DeLeón tequila and Aquahydrate alkaline water. Kendrick Lamar rounds out the top three with a career-best $58 million tally while packing arenas from Los Angeles to London on his solo tour and as headliner of TDE: The Championship Tour. He’s also been cashing in on deals with Nike and American Express.

Related posts

Twitter removed over 10,000 bots that pretended to be Democrats, tried to discourage voting

Online Reporter

Diwali or Deepawali, is the Hindu festival of lights

Online Reporter

Top 10 Best Soccer Players of All Time

Online Reporter

Leave a Comment

Translate »